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The word about Umi sure gets around. Umi rubs elbows with some of the coolest celebrity kids we know. Over the past few years we’ve had the good fortune to have some great media coverage online and in print. See below for some of the places where Umi’s been featured.


In the News

Momma’s Gone City – Roxana B is out and about.

Mommy blog, Momma’s Gone City, matched her daughter’s sassy, confident sensibilities with the bold Roxanna B.


In the News

Areli spices things up

Earnshaw’s forecasts cool blues with tropical prints and materials this season, featured footwear is the Umi Areli.


In the News

Leola B featured in Cupcake Mag

Cupcake Mag offers a chic black & white ensemble with Umi’s Leola B in black multi.


In the News

Head of the Class

Parent Magazine prescribes a colorful array of shoes for the playground this season -- including the lustrous Lidia from Umi.


In the News

Working Mothers know best

These kiddos know how to put their best foot forward with the Elaina from Umi as featured in a recent issue of Working Mother magazine.


In the News

Quin C featured in Earnshaw’s

Earnshaw's forecasts bold patterns and quirky colors for Spring ’15 – featuring Umi’s radical high tops, Quin C, as one of their favorite styles.


Celebrity Spotting

Join the Parade

Sam Affleck marches happily in his Landons for the 4th of July Parade in the Palisades, California.


In the News

Elaina glows in Earnshaw’s

Earnshaw’s selected the Umi Elaina for their woodland fairy inspired shoot.


In the News

Small Fry Blog– Luke goes Warhol

Luke takes a walk on the wild side and assists in a hip printmaking gift for Dad.


Celebrity Spotting

Cassia Featured in NJbaby

NJbaby gives a shout-out to our chalk pink Cassia.

Cassia, chalk pink


First Peek

Watch the Video for a Special Behind the Scenes Peek of our Autumn/Winter Photo Shoot!


Celebrity Spotting

Pool Day for Bethenny Frankel and Her Daughter Bryn

These lovely ladies are prepared for a fun day in the sun, with sunscreen to protect their skin and a pair of Umi Pommies to protect Bryn’s feet.

Pommie, soft pink


Celebrity Spotting

Bethenny Frankel and her daughter Bryn Take the Streets

The light shimmering off of Bryn’s Umi Leola shoes will stop anyone in their tracks. Hat’s off to this stylish mother and daughter duo.

Leola, pink multi


In the News

Momma’s Gone City – Dressed Up for Easter

Mommy blog, Momma’s Gone City, chose the perfect pairs of Umi shoes to match her kids’ style. Roxanna and Hectorr are ready for any occasion.

Roxanna, gold

Hectorr, navy/green

Hectorr, tan suede


In the News

Today Show

Hoda and Kathie are drinking up these Roxanna gladiators. Runway ready just in time for Easter.

Roxanna, gold


In the News

Footwear News

Footwear News is mad for our plaid Rayna boot, naming it a children’s must-buy.

Rayna, black multi


Celebrity Spotting

Orlando Bloom and his son Flynn are Ready for Take-off

Actor Orlando Bloom and his son are jet-setting to their next hang-out. Umi’s Hagen boots are ready to hit the ground running wherever they land.

Hagen, chocolate


Celebrity Spotting

Shopping spree with Violet Affleck and Jennifer Garner

This mother-daughter duo knows that the secret to successful shopping is wearing comfortable shoes. Violet never misses a chance to show-off her cheery Umi sandals.

Belair, in pink multi


Celebrity Spotting

Quality control by Violet Affleck

Celeb dad Ben Affleck and daughter Violet always pay attention to details. Violet knows dots look much better on shoes than windows. Her comfy Umi sandals are proof.

Belair, in pink multi


Celebrity Spotting

Pom Poms hit the street with Sarah Jessica Parker’s daughters

All bundled and ready to go, Sarah Jessica Parker enjoys some crisp air with her daughters. While the twins just can’t get enough of their Umi Darenas.

Darena, in red


Celebrity Spotting

Fion is fantastic on Seraphina

Celeb mom Jennifer Garner out on a morning errand run with her daughter Seraphina and the Umi Fion makes a comfy and stylish addition.

Fion, in purple multi


Celebrity Spotting

Sarah Jessica Parker's daughters love their Darenas

Celebrity style on the New York streets as Sarah Jessica Parker totes her daughters decked out in suede and pom poms.

Darena, in red


Celebrity Spotting

Pretty Pirouettes

Marcia Cross and daughter Savannah on their way to ballet, the Morie complements everything from tights to a tutu!

Morie, in purple shimmer


Celebrity Spotting

Violet Affleck and Jennifer Garner keeping cool

Summer never looked or felt so good as Jennifer Garner and her daughter Violet go out on the town in style.

Serenna, in white


In the News

Kimora Lee Simmons’ girls rocking Umi’s

Super chic, fashion icon and designer Kimora Lee Simmons, her daughters and baby boy were featured in Baby Couture this June. The girls sported some favorites from our Autumn/Winter ‘09 collection.

Rhapsody. in black / silver

Ashbury, in raspberry


In the News

James Tupper and his son’s Homer and Atlas

Actor James Tupper poses with sons for the Holiday 2009 issue of Baby Couture. Some out-of-this-world Prams by Umi were seen there too.

Galaxy, in navy


In the News

Candace and family strike a pose

Going up? Candace Cameron and Val Bure with their children Lev, Maksim and Natasha posing on an elevator in the Fall 2009 issue of Baby Couture. Umi’s were on the set taking boys fashion to another level.

Aviator, in tar / black

Aviator, in forrest


In the News

Joely Fisher and her girls glam it up with Umi

Joely and her girls were featured in Baby Couture fall issue. Umi made a guest appearance on some of the feet there.

Toffee, in black / grey canvas

Merry, in black


In the News

Tori & Dean

Tori Spelling and Dean McDermott their kids Liam and Stella at a photoshoot for the Baby Couture July 2009 issue cover story. Umi’s graced their little feet.

Bugaboo, in navy multi

Puzzle, in pink multi